The term LMA often does not adequately describe the countless agreements in which a licensee sells a set of programming and/or commercial use time to third parties. These agreements have also been characterized as brokerage agreements, local marketing agreements, bulk sales agreements, joint ventures, local management agreements, local network agreements, local programming and sales contracts, and lease agreements (a term considered by the FCC to be against it). The increased use of sharing agreements by media companies to create consolidated „virtual“ duopoly was the subject of controversy between 2009 and 2014, particularly when the company purchased the facilities and assets of a television channel, but sold the license to a third-party affiliate to Shell, which then entered into agreements with the owner of the facilities to operate the channel on its behalf. Activists argued that the channels were using these agreements as a loophole in the FCC`s ownership rules, reducing the number of local media in a market by aggregating or consolidating news programs, and further perforating channel owners in negotiations over the broadcasting agreement with local subscription television operators. Station operators have argued that these sharing agreements allow for optimized and cost-effective operation that could be beneficial to the continued operation of lower-rated and/or financially low stations, particularly in smaller markets. [3] Redundant employees are often fired as part of the consolidation process and sharing information content reduces the number of unique editorial voices on the market. This is in particular one of the reservations expressed by the proposals to ban agreements to outsource criticism of media consolidation, which also suggest that MMAs lead to less local coverage of the media channel. [10] [11] [39] On February 26, 2016, Media General obtained an injunction against Gray for violating the SSA and JSA, which required Gray to return control of WAGT to Media General, and prohibited Gray from selling wagt at frequency incentive auctions. The company accused Gray of using the frequency auction and the sale of the station to illegally terminate the agreements that were to last until 2020, and applies to any future owner of WAGT. Gray attempted to block the injunction on the ground by arguing that his actions were necessary to comply with the FCC`s ban on joint sales contracts, but was denied. [126] [127] Media General took back control of WAGT on March 7, 2016.

[52] This type of agreement is also common in public service broadcasting. A 1994 video entitled „Positioning Your Radio Station by Randy Michaels“ deals with the deregulation and explosion of new FM radio stations. In 2015, the FCC recorded more than 6,600 commercial FM radio stations, more than 4,700 commercial channels and more than 4,000 educational radio stations. In addition, they have more than 6,300 FM translators and boosters and more than 1,000 low-power FM stations for more than 22,800 channels, all competing with satellite radio and streaming services. However, the FCC required Gray WAGT to continue to be a separate station until the end of the auction and not to sell joint sales contracts. [121] Following the closing of the sale, Gray terminated Schurz`s joint services and joint sales agreements with WJBF-TV and Media General and replaced its previous information programs with WRDW simulcasts. [123] [124] Gray also criticized WJBF for „agreeing to a smooth transition of [WAGT] staff“ since WAGT employees are covered by Media General`s employment because of the SSA. [125] When Quincy Newspapers acquired the remaining Granite Broadcasting channels, the acquisition was briefly restructured, to have the Malara Broadcast Group, which acted as a virtual duopoly partner for granite with WISE-TV Fort Wayne (NBC) Fort Wayne and KDLH-TV Duluth (CBS), which maintain the channels and their current agreements with WPTA and KBJR-TV instead of selling them to Sagamore Hillcasting.